What Retailers Can Learn From the Latest in ‘Digital Wardrobe’ Apps
Unstoppable, Shoppable Social Commerce
Retailers and brands considering whether to devote resources into building their own proprietary app, may be best to ask the first question: Does it provide value to the consumer?
With the rise in recent years of the “digital wardrobe” app, newcomers have assumed proper stage in placing value in the palms of their consumers, in a few different ways, and often with a free download.
MeSpoke Says Anyone Can Be An Influencer
Exactly twenty years ago, I found myself addressing an audience, at the NRF Convention’s Big Show in New York. I was one of the courageous few that had the nerve (or stupidity) to tell a very skeptical crowd that this new e-commerce phenomenon wasn’t going away. I returned in 2000 and doubled down on the previous year’s message. I stated, “Your company must learn to embrace e-commerce; think of it as one more touchpoint in your brands’ embodiment”. Despite the wall-to-wall turn-out, I was not
Startup of the Week: Meet MeSpoke
Imagine not having the Kardashian appeal, yet still feeling as a valued contributor to society through your own unique “social capital.” This is the benefit said to be provided by MeSpoke, a social commerce app aiming to offer the “everyday individual” this combined power to capture their audience through simply tagging the clothing and cosmetics they wear every day.
Forget Comp Store Sales; This Is The Most Important Statistic In Retail
Sid Hasan left corporate America in 2016 to start MeSpoke, a digital community for retail shopping. The startup, founded in Florida and now based in Reston, is building a network with app downloads in 62 countries and some new recognition of its potential to change the apparel industry (see a recent Forbes article).
Here’s more on MeSpoke:
What is MeSpoke, exactly? A social media app for fashion.
Gartner’s Cool Vendors in Retail Merchandising and Marketing
There has been significant debate recently surrounding the metrics used to evaluate retail performance.
Historically, comp store sales performance (i.e., the revenue growth companies experience from stores open at least one year) reigned supreme.
Then along came e-commerce in the 1990s, and new wrenches were thrown into the discussion.
Customer-centric merchandising and marketing require deep learning algorithms that can predict who, what, where and when consumers will browse and transact. This research will introduce CIOs to five innovative vendors that are reconfiguring merchandising and marketing processes with AI.