Robert Hetu, GARTNER - May 4, 2017
Customer-centric merchandising and marketing require deep learning algorithms that can predict who, what, where and when consumers will browse and transact. This research will introduce CIOs to five innovative vendors that are reconfiguring merchandising and marketing processes with AI.
Emerging artificial intelligence (AI) applications are transforming the ability of markets and merchandisers to understand and predict customer behavior.
Social collaboration is a key competency for creating loyalty through direct links between brands and their consumers.
Boston, Massachusetts ( www.celect.com )
Why Cool: The mysteries of customer choice have baffled retail merchants for years, resulting in less than optimal assortments offered to customers. Celect enables retailers to explore customer choice using modeling based on observations of customer decisions in a cool way, even when available data is sparse.
GREY JEAN TECHNOLOGIES
New York, New York ( www.gjny.com )
Why Cool: Grey Jean Technologies’ AI-powered recommendation engine, Genie, allows retailers to predict consumer behavior and better target them while consumers are both online and offline.
St. Petersburg, Florida ( www.mespoke.com )
Why Cool: MeSpoke is cool for facilitating lifestyle-based shopping and trend spotting in a new, more direct and democratized way. It is a social iOS app for fashion that uses a combination of user-generated content and loyalty to directly connect people and brands.
Taipei, Taiwan ( http://en.migocorp.com/ )
Why Cool: Migo’s coolness lies in increased control over a retailer’s business delivered through operational efficiencies and data illumination that enable individualized interaction with customers wherever they are, at the right time, and with the most relevant product.
Oakland, California ( www.moengage.com )
Why Cool: MoEngage provides retailers with the ability to analyze consumer user engagement and provides next-best recommendations to consumers across digital channels and platforms such as email, mobile, social and web.
Gartner clients can read much more detail about these vendors and how they help to enable the future of retail merchandising and marketing through AI. Cool Vendors in Retail Merchandising and Marketing